Steve Madden the footwear fashion mogul of the 21st century has immersed his company into virtually every aspect of the fashion industry. With his primary success and initial endeavor as a shoe designer he has now expanded into other accessories such as handbags belts socks dresses watches and outerwear. The first Steve Madden shoes spoke to a young woman's independence and today his handbags speak to that same "grown up" woman. As the Madden girl has matured and evolved so has the brand; the sophisticated Steven by Steve Madden line represents a lifestyle. It is about embracing fashion style and color while still maintaining that funky independence that first defined the brand 15 years ago.[]